School of Media & Creative Arts

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About Course

About Course

The Graphic Design program is designed to equip students with the creative and technical skills needed to communicate ideas visually. This course introduces students to the principles of design, digital tools, and modern techniques used in the creative industry.

Students will learn how to create visually appealing designs for branding, advertising, social media, print publications, and digital platforms. Through hands-on training and real-world projects, learners develop practical skills in layout design, typography, color theory, and image manipulation.

The program also provides training in industry-standard design software such as Adobe Photoshop, Adobe Illustrator, and CorelDRAW, enabling students to produce professional designs for businesses and organizations.

By the end of the course, students will be able to design logos, marketing materials, social media graphics, flyers, posters, and brand identity packages while building a strong professional portfolio.

Key Learning Areas:

  • Principles of Graphic Design

  • Typography and Color Theory

  • Logo and Brand Identity Design

  • Social Media and Marketing Graphics

  • Print and Publication Design

  • Image Editing and Manipulation

  • Portfolio Development

Career Opportunities:
Graduates can work as:

  • Graphic Designer

  • Brand Designer

  • Social Media Designer

  • Print Designer

  • Creative Assistant

  • Freelance Designer

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What Will You Learn?

  • About Course
  • The Graphic Design program is designed to equip students with the creative and technical skills needed to communicate ideas visually. This course introduces students to the principles of design, digital tools, and modern techniques used in the creative industry.
  • Students will learn how to create visually appealing designs for branding, advertising, social media, print publications, and digital platforms. Through hands-on training and real-world projects, learners develop practical skills in layout design, typography, color theory, and image manipulation.
  • The program also provides training in industry-standard design software such as Adobe Photoshop, Adobe Illustrator, and CorelDRAW, enabling students to produce professional designs for businesses and organizations.
  • By the end of the course, students will be able to design logos, marketing materials, social media graphics, flyers, posters, and brand identity packages while building a strong professional portfolio.
  • Key Learning Areas:
  • Principles of Graphic Design
  • Typography and Color Theory
  • Logo and Brand Identity Design
  • Social Media and Marketing Graphics
  • Print and Publication Design
  • Image Editing and Manipulation
  • Portfolio Development
  • Career Opportunities:
  • Graduates can work as:
  • Graphic Designer
  • Brand Designer
  • Social Media Designer
  • Print Designer
  • Creative Assistant
  • Freelance Designer

Course Content

Principles of Graphic Design

  • Graphic Design Basics
    01:03:05
  • Typography and Color Theory
    05:04
  • Logo and Brand Identity Design
    46:16
  • Social Media and Marketing Graphics
    09:16
  • Print and Publication Design
    35:24
  • Image Editing and Manipulation
    10:48
  • Portfolio Development
    10:47
  • Graphic Design Quiz (20 Questions)

Video Editing & Production
Video Editing & Production The Video Editing & Production program trains students to transform raw footage into compelling visual stories. This course covers the full production process, from pre-production planning to shooting, editing, and post-production. Students gain hands-on experience using industry-standard tools and software to produce professional-quality videos for media, marketing, and entertainment. Learners will develop skills in video storytelling, color grading, audio editing, motion graphics, and visual effects. The program also emphasizes the technical aspects of editing, including workflow management, file organization, and export settings for various platforms. By the end of the course, students will be able to create engaging videos for television, social media, advertisements, corporate presentations, and personal projects, while building a polished portfolio to showcase their work. Key Learning Areas: Video Production Fundamentals Storyboarding and Scriptwriting Camera Operation & Shooting Techniques Video Editing and Timeline Management Audio Editing and Sound Design Color Grading and Visual Effects Motion Graphics and Animations Exporting for Web, Social Media, and Broadcast Portfolio Development

Photography & Cinematography
The Photography & Cinematography program trains students to capture compelling visual stories through photography and film. This course covers both the technical and creative aspects of visual media, including camera operation, lighting, composition, and post-production editing. Students learn how to create high-quality photographs, videos, and cinematic productions for personal, commercial, and professional purposes. Emphasis is placed on mastering modern equipment, digital workflows, and storytelling techniques that bring images and motion to life. The program also includes hands-on projects and practical exercises, allowing students to build a professional portfolio while developing a strong understanding of visual aesthetics and production standards. Key Learning Areas: Camera Operation and Settings Composition and Framing Techniques Lighting for Photography and Film Video Production and Cinematography Post-Production Editing (Photos & Videos) Storytelling through Visual Media Portfolio Development Career Opportunities: Graduates can work as: Photographer Cinematographer / Videographer Photo & Video Editor Social Media Content Creator Event Photographer / Videographer Commercial Media Producer

Motion Graphics & Animation
Motion Graphics & Animation – Summary Definition: Motion graphics is the art of combining graphic design with animation to create moving visuals, often used in videos, advertisements, social media content, and film. Animation brings static elements—like text, shapes, and illustrations—to life, telling a story or conveying a message dynamically. Key Components: Animation Principles: Timing, spacing, easing, and motion paths that make movement look natural and engaging. Typography in Motion: Animated text to highlight messages and improve visual storytelling. Visual Effects: Using layers, transitions, and special effects to enhance motion graphics. Storytelling: Creating sequences that convey ideas, emotions, or brand narratives effectively. Software Tools: Common tools include Adobe After Effects, Blender, Cinema 4D, and Adobe Animate. Applications: Video advertisements Social media content Film and TV title sequences User interface animations Educational and explainer videos Importance: Motion graphics & animation make content more engaging, memorable, and visually appealing. They bridge the gap between static design and dynamic storytelling, helping brands and creators communicate effectively in the digital age.

Digital Marketing & Content Creation
Digital Marketing & Content Creation Summary Digital Marketing is the practice of promoting products, services, or brands using online platforms and digital channels. It combines strategy, creativity, and analytics to reach and engage target audiences effectively. Key Components: Social Media Marketing: Using platforms like Facebook, Instagram, LinkedIn, and TikTok to build brand awareness, engage audiences, and drive traffic. Email Marketing: Sending personalized campaigns to nurture leads and maintain customer relationships. Search Engine Optimization (SEO): Optimizing websites and content to rank higher in search engine results and attract organic traffic. Pay-Per-Click Advertising (PPC): Running paid ads on Google, social media, or other platforms to generate immediate traffic. Analytics & Reporting: Tracking campaigns, interpreting data, and making decisions based on performance metrics. Content Creation involves producing valuable, engaging, and relevant content to attract and retain an audience. Types of Content: Written Content: Blogs, articles, newsletters, and copywriting. Visual Content: Graphics, infographics, social media visuals, and presentations. Video Content: Tutorials, promos, reels, and livestreams. Interactive Content: Quizzes, polls, and surveys that engage users directly. Best Practices: Know your target audience. Maintain consistent branding and messaging. Use storytelling to create an emotional connection. Optimize content for different platforms and devices. Analyze engagement and adjust strategies regularly. Goal: The ultimate goal of digital marketing and content creation is to build brand authority, engage audiences, generate leads, and drive conversions through creative and strategic online efforts.

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